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Small businesses and startups are what keep our economy strong, and I'm proud to have contributed, in one way or another, to dozens of startups in my time as an entrepreneur. 7 Reasons Why Digital Marketing Is Important for Small Businesses As of 2018, Canada reported having roughly 1.2 million employer businesses . In the age of online information, marketers can analyze traffic information to plan their marketing strategies. Find new customers: Social media offers a place to find new customers or for your current customers to recommend your brand to their friends and family. If you don’t have the knowledge, skill, or experience to use the types of tactics discussed here, it might be a good idea to hire a company specializing in eCommerce retail marketing . Marketing facilitates the healthy competition that allows small businesses and new businesses to be successful enter and grow in the marketplace. 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