One reason for using magazines as an advertising medium is. One of the primary advantages of using magazines as an advertising medium is their: A. selectivity. Which is genius, really. D. low absolute costs. 136. Don’t let anybody tell you that print is dead. What Are the Advantages of Advertising in Magazines. E. long lead time. One advantage of using magazines as an advertising medium is A. it takes a relatively short time to place the ad. Magazines and newspapers are the two most prominent traditional print media used for advertising. C. limited reach and frequency. But, lo and behold, Newsweek’s new owners brought the print version of the iconic magazine back from the dead. ... One reason for using the Internet as an advertising medium is. (p. 410) One of the primary advantages of using magazines as an advertising medium is their: A. selectivity. B. the short lead-time needed to place an ad. The Disadvantages of Magazine Advertising. The “catch,” if there was one, was that Newsweek would only be available to subscribers. One effective form of traditional advertising that businesses use to build brand image is billboard advertising. In essence, Newsweek is now a niche magazine, targeted to a very specific market segment. Answer: A C. limited reach and frequency. The first and foremost con is the cost that goes into putting up advertisements in magazines where space and layout prices also come into play. 144. Before we discuss the advantages of magazine ads, we first analyze the downside of this type of mass media influence. Called _____, these internet interactive ads have drop-down menus, built-in games, or search engines to engage viewers. Benefits of using the Internet as an advertising medium include the growth of Internet use by a variety of different types of people and the ability to precisely target a specific audience. Despite the presence of social media and online marketing tools, combining these with other methods to create consumer awareness prove to yield results. B. low clutter level. D. there is usually little competition with other magazine features. The magazine may be meant only for men or only for women or for both. The advantages of magazines as a medium are that magazines can target specific audiences, high-quality color is available, long life of ad, ads can be clipped and saved, can convey complex information. b. is a low-cost medium. c. as an unlimited amount of advertising time available. D. low absolute costs. B. there is no need or benefit to incorporating graphics. B. low clutter level. One disadvantage of using magazines as an advertising medium is A. their ability to target specific audiences. One of the main advantages of using magazines as an advertising medium is their selectivity, or ability to reach a specific target audience. See Figure 18-3 in the textbook. Thus a suitable magazine maybe selected to make an appeal to a particular section of the community. 18-137 One of the advantages associated with television as an advertising medium is that it a. has a short exposure time. d. can be used to convey complex messages. (2) By using magazines as a medium for advertising, an appeal can be made to a large body of persons with similar tastes or covering a large area. C. their relatively high cost. Demerit with using the Internet as an advertising medium need connectivity, availability of internet connection, this medium is not popular in rural areas. C. their ability to target specific audiences. E. long lead time. e. can use pictures, print, sound, and motion. Answer: E. magazine ads encourage competition which promotes higher value to the consumer. E. magazine ads encourage competition which promotes higher value to the consumer. 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