Communication provides essential information of internal and external sources which is important for planning. It is a network of social relationships which cannot see or touched. This type of communication has the following variations: (3) Sideward (or horizontal) communication. It is the chain of understanding that binds an enterprise from top to bottom and from side to side. No organization can survive and grow in the absence of communication. Communication is the exchange of facts, opinions, idea or emotions between two or more than two persons of common interest. This communication has no formal manner of routing. For example, if the communication is a work-order by the superior to some subordinate; the latter must comply with the order – undertaking the necessary actions for the implementation of the order. Finally, the message decodes and interpretation of the message by the recipient. For example, a communication between two assistant production managers is an instance of horizontal communication. For this reason, we are going to focus on defining the term “human communication.” The receiver must be able to decode the message. The effectiveness of encoding depends on different factors such as skills, attitudes, knowledge of both receiver and the sender. Communication skills are vital to a healthy, efficient workplace. There are many different ways to communicate, each of which play an important role in sharing information. “No communication; no functioning of the organisation.” thus goes an old managerial adage (proverb). Due to this, the organization can run smoothly and effectively.8. It helps convey directions and provide synchronization. Integrated marketing communications assures that all types of marketing communications are carefully linked together, according to the Multimedia Marketing website. It establishes good human relations, operating efficiently and remove misunderstanding among personnel. M essage - a single uninterrupted utterance. Stay connected with Kullabs. It can be considered as the backbone of business management. In the words of Keith Davis, " Communication is the process of passing information and understanding from one person to another. A language is a structured system of communication.Language, in a broader sense, is the method of communication that involves the use of – particularly human – languages. Concept of Communication: Communication might be defined as follows: Communication might be defined as the transfer of – facts, information, ideas, suggestions, orders, requests, grievances etc. Simply, an act of conveying intended information and understanding from one person to another is called as communication. A practical application of this principle requires that the message must be clearly expressed whether made orally or in writing. However, it is an integral part of the directing process; and assumes greater significance at the directing stage. Further, the message must be complete – leaving no scope for any doubts likely to confuse the recipient and compel him towards a misinterpretation of the message. Entering a conversation without an understanding of the other party's perspective considerably reduces the chances of success. It is the key function of management. Thus, it is an expression of transferring thoughts and sound for hearing. Communication involves the most important element that is the understanding of the meaning. Upward communication proceeds upwards in an organisation from the lower level management to middle and upper levels of management, travelling via various links, in the scalar chain. In communication process sender is responsible for encoding the message and sending it through a channel to a receiver, who then decodes the message into a perceived meaning. The person who creates the communication, the communication itself, and the person who receives the communication. Encoding means giving a form and meaning to the message through expressing it into – words, symbol, gestures, graph, drawings etc. There can be more than one community in a society. Communication literally constitutes, or makes up, our social world. Communication is the process by which one person or group conveys the message. Typically the roles reverse regularly. All managerial functions are performed successfully with the help of proper communication. Interpersonal communication is the process by which people exchange information and feelings both verbally and non-verbally. Community smaller than society. The importance of communication are listed below: Management study guide. No organization can accomplish the goal without effective communication. People seemingly have a better understanding of who they are and why they react the way they do. Hence, it is an indispensable means of developing a favorable public relations.9. (iii) Suggestions and ideas of subordinates to upper management, for kind consideration and appropriate implementation. Decoding means the interpretation of the message by the recipient – with a view to getting the meaning of the message, as per the intentions of the sender. Upward communication, usually, takes the following forms: (i) Reports by subordinates to superiors on work-performance. It includes every relationship which established among the people. For better coordination, it requires the exchange of feelings, problems, ideas, information etc. Communication (Meaning, Concept and Process) Communication is a dynamic process that takes place around us all the time. The scientific study of language is called linguistics.Questions concerning the philosophy of language, such as whether words can represent experience, have been debated at least since Gorgias and Plato in ancient Greece. Read this article to learn about the concept, features, process, principles and types of communication. The importance of communication becomes much more crucial when you are on a mission or need to fulfill a goal. This may result in failure of the communication process or cause an effect that is undesirable. It is the chain of understandings that binds an enterprise from top to bottom and from side to side. Maximum production at minimum costEffective communication system maximizes output with the minimum cost through coordination of various factors of production. It is a two-way process. Without communication, there is no way to express thoughts, ideas and feelings. Report a Violation, 7 Major Elements of Communication Process. Knowing this goal before beginning communication helps the process go much more smoothly because it allows for measurement and monitoring of the goal. ". ‘Feedback’ implies the reaction or response of the recipient to the message, comprised in the communication. Some popular definitions of communication are given below: (1) “Communication is a way that one organisation member shares meaning and understanding with another.” -Koontz and O’Donnell, (2) “Communication is the process of passing information and understanding from one person to another.” -Keith Davis, (3) “Communication is the sum of the things one person does when he wants to create understanding in the mind of another. Image Guidelines 5. For example, an oral communication might be made through a peon or over the telephone etc. (ii) Grievances, problems or difficulties of subordinates forwarded to superiors, at appropriate levels. - - 2003. http://study.com/academy/lesson/what-is-the-communication-process-definition-steps.html. The second approach is communication as organization — meaning organizations are a result of the communication of those within them. This type of formal communication takes place among managers, placed at the same rank, in the organisation. Both of the people must be similar according to all the factors mentioned above. Decoding means translation of symbols encoded by the sender into ideas for understanding. It states that all living beings existing on the planet communicate although the way of communication is different. with the objective of evoking the desired response out of the recipient, to the communication made. Among the 15 conceptual components there are three upon which the definitions rather critically divide. It might spread from any person to any person, in any manner and in any direction, like the structuring of a grapevine. According to Merriam Webster Dictionary, Interpretation is the act or result of explaining something; a certain adaptation or version of a style, method, or work; a teaching technique that puts together factual with stimulating explanatory information. In the communication process, the sender is responsible for encoding an intended meaning into the message and sending it through the channel to the receiver, who then decodes the message into a perceived meaning. A well-informed individual will have a better attitude than a less-informed individual. Start studying M.38: Testbank for The Concept of Communication (TB Exam 2). The meaning: The origin of the word “communication” is “communicare” or “communis” which means “to More simply, communication is said to be "the creation and exchange of meaning ." Defining Strategic Communication. C) Social Context: Human communication is, to a great extent, It is a key function of management. Communication must be a two-way process. You can find us in almost every social media platforms. Communication involves transmission of verbal and non-verbal messages. Communication is the process of exchanging information between two or more persons or groups for mutual understanding and confidence. The examination produced 15 main themes from the definitions. The message might be a factor an idea, or a request or a suggestion, or an order or a grievance. A message may consist of facts, opinions, information etc. The process of communication in an organization is as follows: Communication is an important part of management. - - 2016. The sender thinks what message should be sent which is taken as the content of the communication and a basis of the message. ", In the words of Koontz and Weihrich," Communication is the transfer of information from a sender to a receiver with the information being understood by the receiver. Channel refers the transmission of the message which confirms the method selected n the preceding step. have to be communicated to the managerial staff for the purpose of coordination. This goal determines the methods and the intensity of communication. (iv) Clarifications sought by subordinates from superiors as to the orders and instructions issued by the latter (i.e. It involves a systematic and continuous process of telling, listening and understanding.” Louis A. Allen. One example is the increase in emails and other messages people receive every day, many of which are sent from different time zones, often when the recipient is not even awake to read them in a timely manner. The sender must strike a balance among these three factors -brevity, clarity and completeness. TOS 7. from one person to another so as to impart a complete understanding of the subject matter of communication to the recipient thereof; the desired response from the recipient to such communication. Mostly it consists of communicating plans and policies of the enterprise to lower level managers; and in particular, issuing orders and instructions to subordinates, for initiating action according to these for execution of assigned jobs. Communication is the process by which one person or group conveys the message. Self-disclosure, the strategies people use to … The idea behind emphasizing on the feedback aspect of communication is that it helps the sender to modify his subsequent communications in view of the reactions of the recipient – making for better and improved human relations. Learn vocabulary, terms, and more with flashcards, games, and other study tools. It consists of a sender, a receiver and channel of communication. This essay examines multitudinous definitions of ‘communication’ in the light of the meaning of ‘concept’ as reflected in the literature of the philosophy of science. This type of formal communication is really a feedback to downward communication. Promotes motivationMotivation is the influence that causes someone to do something. It is at this stage in the communication process, that communication is philosophically defined as, ‘the transmission of understanding.’. Behaviourists have been prone to view communication in terms of stimulus-response relationships between sources of communications and individuals or groups that receive them. Health communication seeks to increase knowledge gain. The basic steps of communication are message composition, message encoding, transmission of a signal, to people by using technology. For readers wanting to dip a toe in communication theory before diving in, the articles in this section provide overviews of the concept of communication while introducing important issues and conceptual approaches. However, management must assure itself that rumors are not spread by informal groups and for this, a guard over the manner of functioning of informal groups, while transmitting a formal communication, is but imperative. superiors). It clarifies the manner how they are performing the task, and how to improve their performance if it is not up to the mark.2. Sound industrial relationsEffective communication establishes mutual trust and confidence between management and labor. So, communication acts as a means of coordination. CONCEPT OF COMMUNICATION. There is no concept of feedback, so the effect is not considered. As the social needs insist that we share our thoughts with others. the sender of the message must get the necessary response (or reaction) of the recipient to the communication made to him. Strategic communication is a term used to denote the higher-level concerns behind communicative efforts by organizations to advance organizational mission. Communication is the method of exchanging views, ideas, opinions from one person or one group to another. All told, communication is a circular process, as illustrated, by means of the following circular diagram: In order to be effective and meaningful, the managerial function of communication must be guided by the following principles: Communication must be such, as transmits understanding of the communication message to the recipient as per the intentions of the sender. Alter individual's attitudeCommunication also plays a crucial role in altering individual’s attitudes. Interpretation of Communication The Concept of Interpretation. An example of marketing that is not integrated would be a company that uses one slogan on its website and another on its trade show booth. Eadie and Goret 2013 surveys key concepts of communication that have influenced the academic field of communication studies. The communication must be timely i.e. Thus communication … ; while a written communication might be routed through a letter or a notice displayed on the notice board etc. Plagiarism Prevention 4. Public relationsPublic relation is helpful to promote business relation. It is the process of exchanging information between two or more persons to achieve mutual understanding with each other. Content Filtrations 6. The term communication is derived from the Latin word 'communis', which means to inform, to tell, to show to spread information. It is the chain of understanding that binds an enterprise from top to bottom and from side to side. The feedback (or reaction or response) of the recipient to the message, must be as easily transferable to the sender, as the original communication made by the sender. Communication refers to the transformation of information. Electronic. All communication (verbal and nonverbal) has at least three components. In social situation the word communication is used to denote the act of imparting, conveying or exchanging ideas through speech, writing or signs. 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