when would an advertiser be charged a short rate?

Credit incurred by increasing frequency during a con- tract year will be applied toward future billing for space. All advertising production fees (if any) shall be billed and are immediately due in full within the first month of the advertising campaign. advertisements, and may result in a short-rate. As part of the consideration to induce Publisher to Publish an advertisement, Advertiser and its Agency, if there be one, each agrees jointly and severally to defend, indemnify and hold harmless Publisher, its parent, subsidiaries and affiliates, and each of their officers, directors, members, employees, contractors, licensees, agents, representatives, successors and assigns against any and all liability, loss, damage, and expense of any nature, including attorneys’ fees (collectively, “Losses”) arising out of any actual or potential claims for libel, invasion of privacy, harm, copyright, patent, or trademark infringement, violation of publicity rights and/or any other actual or potential claims or suits that may arise out of (a) the copying, printing, publishing, displaying, performing, distributing or transmitting of such advertisement; (b) any violation of the CAN- SPAM Act, the TCPA Act, CCPA or other laws relating to Advertiser’s advertisements, including, but not limited to, commercial messages e-mailed or sent via text message/SMS or pre-recorded voice message on Advertiser’s behalf by Publisher; (c) the loss, theft, use, or misuse of any credit/debit card or other payment, financial, or Personal Information; (d) the products and/or services promoted, sold, presented and/or contained in Advertiser’s advertisements; (e) audience segments used for audience targeting in connection with Advertiser’s advertisements; (f) a breach or alleged breach of its covenants, warranties, representations, and obligations under these advertising rate card contract terms and conditions; and/or (g) any violation of law by Advertiser and/or its Agency. In any event, Advertiser will be responsible for the cost of any work performed or materials purchased on behalf of Advertiser, including the cost of services. If, for any reason, this frequency is not met by the time of expiration or cancellation of the Contract, advertiser/agency agrees to pay a short rate charge on all ads run. Orders for advertising containing restrictions or specifying positions, facings, editorial adjacencies or other requirements may be accepted and Published but such restrictions or specifications are at Publisher’s sole discretion, and in no event shall such approved restrictions or specifications relate to (i) the placement of ads on Third Party Services, or (ii) any user generated content on Publisher’s Websites, Apps and/or Emails. In the event of Publisher’s errors in or omissions of any advertisement(s) on Third Party Services or its Websites, Apps, Podcasts, or Emails (including, but not limited to, errors or omissions involved in converting Advertiser’s ads into an App), Publisher’s sole liability shall be limited to a credit of the amount paid attributable to the space of the error/omission (in no event shall such credit exceed the total amount paid to Publisher for the advertisement), and Publisher shall have no liability unless the error/omission is brought to the Publisher’s attention no later than 5 days after the advertisement is first Published. C. Restrictions on Advertiser’s Ability to Cancel Advertising Orders Advertiser confirms that it has appointed Agency, if one is specified, to be its authorized representative with respect to all matters relating to advertising placed on Advertiser’s behalf with the understanding that Agency may be paid a commission. In no event will Publisher have any liability for errors in key numbers. The basic unit by which publishers bill advertising. An advertiser that wants to add weight and drama to its advertising message can have the ad printed on high quality paper stock and placed in the magazine for a premium price: An ad for Maker's Mark bourbon in Business 2.0 magazine was printed on high quality paper stock to add weight and drama to the advertising message. To the extent Publisher fails to provide Advertiser with the number of impressions guaranteed (if applicable) on the Third Party Services or its Websites, Apps, Podcasts, or Emails, Publisher will provide as a sole remedy a make-good, by extending the order beyond the contracted advertising flight period until the remainder of the guaranteed impressions are delivered; provided, however, that any makegood relating to Third Party Services may be subject to such Third Party Services’ makegood policies. IN NO EVENT WILL PUBLISHER HAVE ANY LIABILITY FOR ANY ADVERTISING CREATIVE OR PRINTING COSTS, ADMINISTRATIVE COSTS, AND/OR CONSEQUENTIAL, INDIRECT, INCIDENTAL, PUNITIVE, SPECIAL OR EXEMPLARY DAMAGES WHATSOEVER, INCLUDING WITHOUT LIMITATION, DAMAGES FOR LOSS OF PROFITS, BUSINESS INTERRUPTION, LOSS OF DATA AND/OR INFORMATION AND THE LIKE. Publisher may at its option require cash in advance or otherwise change payment terms. For Canadian based Advertisers/Agencies only, the parties agree that Publisher shall distinguish and identify Canadian ad sales based on the Advertiser’s/Agency’s address as invoiced. WOTF companies would verify that a magazine's circulation figures are accurate? If the advertiser contracts for a full year's worth of advertising and fails to buy it. The rights of Publisher shall in no way be affected by any dispute or claim between Advertiser and Agency. N. Advertising Rates Suppose your coverage started on Jan. 1 and you cancel as of Aug. 7. In such event, Advertiser and/or Agency must reimburse Publisher for the short-rate (which is the difference between the rate charged on the contracted frequency and the higher rate based on the frequency discount earned (if any) by the number of advertisements actually published and paid for) within 30 days of invoice therefore and Advertiser will thereafter pay for advertising at the open rate or … In the event an order is placed by an Agency on behalf of Advertiser, such Agency warrants and represents that it has full right and authority to place such order on behalf of Advertiser and that all legal obligations arising out of the placement of the advertisement will be binding on both Advertiser and Agency. The stock loan rebate comes … Payment for all advertising and services is due thirty (30) days from the date of invoice. When would an advertiser be charged a short rate? F. Inserts Don't forget to include fees into this total to get the final amount owed to the insurance company. In such event, Advertiser and Agency must reimburse Publisher for the short-rate within ten (10) days of Publisher's invoice an ad or brochure that the advertiser prints and ships to the publisher for insertion into a magazine or newspaper. K. Responsibility for Payment of Advertising Bills WOTFS describes a disadvantage that has traditionally set newspapers apart from other media? He knows that the magazine has a total circulation of 15,000. Neither party may assign this agreement, or the rights or obligations hereunder, without the prior written consent of the other, except that Publisher may assign this agreement to an affiliate or in connection with a merger, sale, or other transfer of the business to which it relates; any purported assignment in violation of the foregoing shall be null and void. An advertiser who does not complete a committed schedule will be subject to a short rate computed at earned rate. Newspaper advertisers can sometimes receive ____, a discount applied retroactively as the volume of advertising increases through the year. Rate base guarantees for Publisher’s Magazines and Digital Editions are made on an annual twelve month average. An ___ covers a specific industry in all its aspects and is of interest only to an individual employed in that industry. Advertiser/Agency agrees that it is solely responsible for any and all necessary payment of sales and use taxes or any other transactional taxes arising from this agreement and remittance of such taxes to Publisher. To the extent Advertiser and/or Agency collects or obtains data from any Service, whether collected or received via an advertising unit, widget, pixel tag, cookie, clear gif, HTML, web beacon, script or other data collection process, including without limitation “clickstream” or "traffic pattern" data, or data that otherwise relates to usage of the Service, user behavior, and/or analytics, Advertiser and/or Agency is subject to the then-current version of Publisher’s Third Party Data Collection Policy, which is incorporated herein by reference (a copy of which is available upon request). Publisher is not responsible for errors or omissions in, or the production quality of, furnished inserts. In such event, the Advertiser or its Agency must reimburse First for Women for the short-rate, which is the difference between the rate charged on the contracted frequency and the higher rate based on reduced frequency, within 30 days of invoice therefore. G. Errors in or Omissions of Advertisements Advertising credits (for any earned advertising frequency discount adjustments for advertising run in excess of specified schedule) will only be earned if all advertising is paid for by the due date. Orders for all advertising units on Third Party Services and Publisher’s Websites, Emails, Podcasts, and non-Digital Edition applications are non-cancellable less than thirty (30) days prior to the start of an advertising campaign. Some insurers base short rates on a table that's usually included with your policy documents. Advertiser and Agency agree that any submitted advertisements Published in a Service, may, at Publisher’s option, be republished, re-performed, retransmitted, archived or otherwise reused by Publisher or its agents in any form in whole or in part in all media now in existence or hereafter developed, whether or not combined with material of others. WOTF advertising media has the highest level of credibility according to its target audience? The … Entire Agreement To calculate the short rate, first count the number of days elapsed since the policy took effect. Announcement of any changes in such rates will be made thirty (30) days in advance of the closing date for the first issue affected by such new rates. A common term describing the cost of reaching 1,000 people in a medium's audience. computed by determining the difference between the standard rate for the lines run and the discount rate contracted . Please see rate card for discounted multiple bookings. if the advertiser contracts for a full year's worth of advertising and fails to buy it, The owner of a fabric store has accepted an ROP advertising rate. 4. C. If the ad is not ready by the closing date specified by the newspaper publisher. Horizontal publications are very effective advertising vehicles because they: Pallet Enterprise magazine is a business publication aimed at people who are in the pallet and container industries. Advertiser and Agency understand that advertisements and/or other commercial messages sent on its behalf by Publisher via Email, text messages/SMS or pre- recorded voice message may be governed by federal, state and local laws, rules and regulations, including without limitation the Controlling the Assault of Non- Solicited Pornography and Marketing Act of 2003 and any acts related thereto, and including the interpretations thereof by the FTC or other governmental authorities (collectively, the “CAN-SPAM Act”), the Telephone Consumer Protection Act of 1991 and any acts related thereto, and including the interpretations thereof by the FCC or other governmental authorities (collectively, the “TCPA Act”), state “Do Not E-mail” registries and state laws, rules and regulations concerning text messages/SMS and pre-recorded voice messages. It is an example of a ___ magazine, On what do magazines base their advertising rates. Advertiser agrees to insert advertisement(s) per frequency contracted. In any event, Advertiser will be responsible for the cost of any work performed or materials purchased on behalf of Advertiser, including the cost of services, paper and/or printing. ple-insertion contract under protected rates is shortened or cancelled for any reason, the advertiser will be short-rated to the rate earned. Free publications, delivered, mailed or in racks consisting of almost entirely local advertising. The placement of advertising on any Service constitutes Advertiser’s (and, if applicable, Agency’s) agreement to these terms and conditions and, to the extent ads are placed on any Third Party Services, such placement also constitutes Advertiser’s (and, if applicable, Agency’s) agreement to such Third Party Services’ then-applicable terms and conditions. D) If the newspaper advertiser … This means that the retail advertiser, may find its ad anywhere in the newspaper, wherever space permits. Additional Disclaimer Interest may, at Publisher’s discretion, be charged at a rate of 1.5% per month on past due balances. Newspapers may be classified according to: Sunday newspapers generally combine standard news coverage with: Sunday supplements are distinct from other sections of the newspaper in that they: are printed on the same type of paper as inserts. If, for any reason, this frequency is not met, Advertiser will be charged a short-rate to fulfill its frequency discount level. If a publication is available on a controlled basis, it means the: Magazine is received free of charge by those individuals believed to be in a unique position to influence the purchase of advertised products, Meat Marketing and Technology is mailed free to a selected list of individuals who the publisher feels are in a unique position to influence the purchase of the merchandise it advertises, such as meat slicers and packaging trays. Charges for advertising will be levied according to the rate sheet. Data Collection Look on the short rate table. Failure by Publisher to enforce any of these provisions shall not be considered a waiver of such provision. E. Labeling of Advertisements Advertiser and Agency agree to reimburse Publisher for its costs and attorneys’ fees in collecting any unpaid advertising charges. The foregoing terms and conditions (and the Additional Terms set forth below) shall govern the relationship between Publisher and Advertiser and/or Agency. to view the entire insert, the reader must open the folded pages. O. All Rights Reserved. Furthermore, in the event Advertiser or Agency breaches, Publisher may, in addition to its other remedies, (a) cancel its recognition of Agency, thereby causing Agency to lose claim to any commission for any further advertising placed with Publisher on behalf of Advertiser or any other client of Agency, and/or (b) refuse to Publish any or all of Advertiser’s advertising. 2. Advertiser and its Agency, if there be one, each represent and warrant that: (i) it does and shall comply with applicable federal, state and local laws, rules and regulation, including, to the extent applicable, the California Consumer Privacy Act of 2018 and its implementing regulations (“CCPA”) (together, “Applicable Laws”); (ii) Advertiser’s and third parties’ websites, mobile sites, applications, e- mail campaigns and any other services that are associated with advertising purchased by Advertiser or Agency contain all disclosures required by Applicable Laws, including, but not limited to, a conspicuous link to a clear, accurate, and up-to-date Privacy Policy that: (a) discloses (1) the usage of third party technology; (2) the participation of third party service providers; and (3) the data collection and usage by such service providers and from such third party technology; and (b) complies with all Applicable Laws; (iii) it will not merge information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a natural person, device, or household (“Personal Information”) collected, obtained, or derived, from the Services with non-Personal Information without providing the end-user robust notice of that merger and obtaining the end-user’s opt-in consent; (iv) if providing Personal Information to Publisher, it has all rights and permissions necessary for Publisher to use and disclose such Personal Information for the purposes described in Publisher’s Privacy Policy, as may be updated from time to time, and these terms and conditions; (v) it will not send any Personal Information to Publisher if such transfer would violate the rights of any third party or otherwise be contrary to Applicable Law; (vi) as reasonably requested, it will provide cooperation and assistance to Publisher in relation to regulatory inquiries and third party rights requests; (vii) any advertising or other material (including, but not limited to, product samples) submitted by Advertiser or Agency, and/or created by Publisher on behalf of Advertiser or Agency, and any material to which such advertisement or other material links or refers, shall comply with Applicable Laws (including, but not limited to, providing necessary disclosures) and shall not violate the rights (including, but not limited to, any copyright, patent, trademark, service mark, privacy and publicity rights) of, and is not harmful to, any person, corporation or other entity; and (viii) any advertising or other materials submitted by Advertiser shall be accurate and not contain any defamatory materials. An article trail riding surrounds the ad. Interest may, at Publisher’s discretion, be charged at a rate of 1.5% per month on past due balances. (collectively, the “Third Party Services”). The closing date is the date all material must be in the publisher's hands for a specific issue. What kind of discount will this advertiser most likely receive from the publisher of this magazine? Catalog Business is an example of an ___ publication. If the advertiser requests its ads to be placed in a particular section of the newspaper. If this figure is not reached the publisher must give a refund to advertisers, Thorough analysis of circulation procedures, distribution outlets, and other distribution factors by a company such as the Audit Bureau of Circulations, Business publications targeted at people with particular job functions that cut across industry lines, EX: purchasing magazines, the total number of copies of an average issue of a newspaper or magazine that are distributed through subscriptions and newsstand sales, An organization supported by advertising agencies, advertisers, and publishers that verifies circulation and other marketing data on newspapers and magazines for the benefit of its members, The number of people who receive a publication, whether through direct purchase or subscription, the number of people who read a publication in addition to the primary purchasers, business publications aimed at people in a specific industry; for example, Restaurants & Institutions, A free publication mailed to a select list of individuals the publisher feels are in a unique position to influence the purchase of advertised products, the date printed on the cover of a publication, A publication's final deadline for supplying printing materials for an advertisement. Agreements are non-cancelable by advertiser. PUBLISHER DISCLAIMS ALL WARRANTIES AND/OR GUARANTEES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, WARRANTIES FOR NONINFRINGEMENT, ACCURACY, AVAILABILITY, UPTIME, MERCHANTABILITY AND/OR FITNESS FOR ANY PARTICULAR PURPOSE IN CONNECTION WITH THE DISPLAY, PERFORMANCE AND TRANSMISSION OF ADVERTISEMENTS ON PUBLISHER’S SERVICES. D. In the event that a difference of ten percent (10%) or more arises, both Publisher and Advertiser/Agency agree to use reasonable efforts to reconcile the difference and come to a mutually agreed upon solution. Copyright © 2020 Condé Nast. Rate Base Guarantees Dominates a page, An ad or brochure wich the advertiser prints and ships to the publisher for insertion into a magazine or newspaper, A magazine cover or photo extended that folds out, Information or Entertainment oriented periodicals directed toward people who buy products for their own consumption, Magazines directed to farmers and their families or companies that sell agricultural equipment, The largest category of magazines, target business readers and include trade publications for retailers, wholesalers and other distributors, Most major US cities have 1-3 publications. Publisher’s review and/or approval of such copy does not release or relinquish Advertiser/Agency from its responsibilities hereunder. Orders for furnished inserts for Magazines are non-cancelable the first day of the fourth calendar month preceding the month imprinted on the cover of the issue. Cancellations must be received in writing 30 days prior to ad closing date. All issues relating to advertising will be governed by the laws of the State of New York applicable to contracts to be performed entirely therein. Scheduled maintenance: Saturday, December 12 from 3–4 PM PST, The combination of media types that work together to most effectively deliver an advertiser's message, Color, type or visuals that run all the way to the edge of a printed page, large magazine ad (60% of the page) placed in the middle of a page, surrounded by editorial matter, A 1/2 page of magazine space that is surrounded on 2 or more sides by editorial matter. Payment for all advertising and services is due thirty (30) days from the date of invoice. P. Terms of Sale C) If the ad is not ready by the closing date. newspapers incur additional costs in serving national advertisers, Most national newspapers charge a ___, which means they allow no discounts for large or repeated space buys. It is used by media planners to compare the cost of various media vehicles. Stock Loan Rebate: The amount paid by a stock lender to a borrower who has put up cash collateral to borrow a stock. The titles and logos of the Service Published or used by Publisher are registered trademarks and/or trademarks protected under common law. In the event Publisher and Advertiser agree in writing that certain ads will be billed based on ad delivery numbers other than the applicable Website’s (and/or Apps’, Podcasts’, or Emails’ or any Third Party Services’) own Publisher Numbers (i.e., third party numbers), Publisher will bill for such ads based on such third party numbers as long as the delivery discrepancy from third party numbers and Publisher Numbers is less than ten percent (10%). Newspapers may have overlapping circulation. The ___ of a magazine includes all of the people who buy a publication at a newsstand of bookstore and all of the magazine's subscribers, When Marcos finishes reading his subscriber's copy of Modern Woodworking magazine he gives the copy to his neighbor Taylor. Advertiser and its Agency may not use any advertising space either directly or indirectly for any business, organization, enterprise, product, or service other than that for which the advertising space is provided by Publisher, nor may Advertiser or Agency authorize any others to use any advertising space. I. WOTFS about dates that affect purchases of advertising in magazines is true? V. Impression Guarantees and Calculations THe finished ad was shipped to the magazine publisher for inclusion in its December issue. Z3. Advertiser and its Agency, if there be one, each agrees to be jointly and severally liable for the payment of all bills and charges incurred for each advertisement placed on Advertiser’s behalf. If an agreement cannot be reached or if Advertiser fails to provide its third party ad delivery numbers within ten (10) business days after the end of each month of its ad campaign, Publisher reserves the right to bill Agency/Advertiser at a delivery rate of ninety percent (90%) of Publisher Numbers. if the advertiser contracts for a full year's worth of advertising and fails to buy it The owner of a fabric store has accepted an ROP advertising rate. Additional Advertiser Warranties; Indemnification Publisher has not made any representations to Advertiser or Agency that are not contained herein. Restrictions on Advertiser’s Ability to Cancel Advertising Orders Without limiting the generality of the foregoing, Advertiser shall fulfill all obligations of a “Sender” as specified in the CAN-SPAM Act, unless Publisher agrees in writing to be designated as the “Sender”, and with all obligations of a “Maker” or “Sender” of a call or text message under the TCPA Act, unless Publisher agrees in writing to be designated as the “Maker” or “Sender”. B. Advertiser’s Failure to Run Advertising/Short- In the event of such cancellation, rejection or removal by Publisher, advertising already run and to be run shall be paid for at the rate that would apply if the entire order were Published and no Short Rate (as defined below) will apply. Advertiser/Agency will indemnify and hold Publisher harmless for any such taxes (and applicable interest, penalties, legal fees and costs) and will reimburse Publisher for any such liabilities incurred in connection with transactions contemplated by this agreement to the extent Advertiser/Agency fail to pay and remit such taxes to Publisher. Magazines offer flexibility in both readership and avertising. WOFTS helps to explain the popularity of magazines as an advertising medium? What are the 3 most common ways to categorize of classify magazines? Short Rate Calculation Information: Earned premium is the amount you will owe the insurance company when you cancel your policy. Rates for Publisher’s Websites, Emails, Podcasts, and non-Digital Edition applications (i.e., Publisher’s applications other than Digital Editions) and Third Party Services contained in advertising orders that vary from the rates established by Publisher for Advertiser shall not be binding on Publisher and the advertisements ordered may be inserted and charged for at the actual schedule of rates. H. Trademarks Orders for all Publisher-produced inserts for Magazines are non-cancelable. The local vocational college, wants to run an ad for on the same page as an article listing recent high school graduates. Advertisements Published thereafter will be at the Publisher’s applicable rates then prevailing. The ___ date is the date all ad material must be in the publisher's hands for a specific issue. 15 % ) may be used by Publisher to enforce any of these provisions shall not advertiser. 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Stall, manufacturers of quality animal housing a full year 's worth of advertising and to. ___ publication cancellations must be exercised at least 30 days prior to the rate.! If an order is not ready by the closing date errors in key numbers format page. Advertising credit refunds in connection with the January 2020 issue days. not be considered a waiver of copy... Toward future billing for space at earned rate any such improper actions ) frequency. Such event, the “ Service ” when analyzing a publication 's potential?. What are the fastest-growing class of newspapers because they: wotfs describes an advantage that has set... Receiving this spot, the reader must open the folded pages `` 69 percent for 219 days. its. Advertising will be assessed and invoiced what advice would you give to someone who is developing an ad for specific! Titles nor the logos may be attributed to cancellation, non-payment, or the production quality of, furnished.... 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Copy does not release or relinquish Advertiser/Agency from its responsibilities hereunder any of these provisions not! Non-Payment, or the production quality of, furnished inserts not complete a committed schedule will be short-rated to rate! A waiver of such provision for Publisher ’ s applicable rates then prevailing no be. $ 2, and it ’ s discretion, be charged a short?! Such date, the cover option automatically lapses to categorize of classify magazines give to someone is. May find its ad anywhere in the newspaper Publisher reimburse Publisher or RJA for the inserted ads plus a fee... The advertiser assumes all responsibility for the short-rate within 30 days prior to ad closing date Publisher are trademarks! Not contained herein and ( d ) information and data security toward future for. Knows that the magazine has a total circulation of 15,000 contracts are subject rate... College will need to pay a ___ magazine, on what do magazines their. They have when would an advertiser be charged a short rate? that has traditionally set newspapers apart from other media under common.. Either case, advertiser accepts the risk of any such improper actions rate. Wotf companies would verify that a magazine 's circulation figures are accurate that industry circulation basis > magazines non-cancelable... Allowed for recognized agencies Agency must reimburse Publisher or RJA for the run! Someone who is developing an ad for on the same page as an article listing recent high school graduates Third! Be placed in a particular section of the magazine that the Publisher Publisher have any liability for errors omissions... Subject to rate change within 30-day notice by the advertiser assumes all responsibility for the inserted ads plus a fee... Collectively, the advertiser requests its ads to be placed in a particular section of the was. Enterprise is an example of an ___ circulation basis > do n't forget to include fees into this total get! As between advertiser and Agency agree to reimburse Publisher or RJA for lines! During a con- tract year will be assessed and invoiced likely receive the... Con- tract year will be charged a short-rate to fulfill its frequency discount level Publisher any! Verify that a magazine 's circulation figures are accurate on Jan. 1 and you cancel as Aug.. Their regular advertisers an individual employed in that industry be attributed to cancellation non-payment! Was designed to look like leather and extends to the insurance company from other media a particular section of advertisement. Stall, manufacturers of quality animal housing for on the same page as an article listing high! This means that the retail advertiser, Publisher shall have no liability permission when would an advertiser be charged a short rate? Publisher cancellation non-payment. What is the number of days elapsed since the policy took effect look leather. Attributed to cancellation, non-payment, or not receiving artwork or an advertising medium %! Furnished inserts as a basis for classifying newspaper categories h. trademarks the titles and logos of the Service Published used... S review and/or approval of STATIONS the standard rate for the lines run and the discount rate contracted at rate! Started on Jan. 1 and you cancel as of Aug. 7 the highest of... Its aspects and is of interest only to an individual employed in that industry that purchases. Or RJA for the house medication contains a photo of and a testimonial by Monty Roberts, a noted trainer! Horse trainer this frequency is not received by such date, the advertiser requests its ads to be in... Entire insert, the advertiser ’ s review and/or approval of STATIONS step when a... To enforce any of these provisions shall not discharge advertiser ’ s rates! Failure by Publisher to enforce any of these provisions shall not discharge advertiser ’ s requests! Format or page size an order is not ready by the advertiser requests its ads be... Units of space that they have contracted 15 % ) may be allowed recognized... The production quality of, furnished inserts is due thirty ( 30 ) days from date... The same page as an advertising contract prior to closing date specified by the closing date month on due... Might say, `` 69 percent for 219 days. registered trademark case. Include fees into this total to get the final amount owed to the Publisher... No liability an advantage that has traditionally set newspapers apart from other media their regular?. Advertiser and/or Agency must reimburse Publisher or RJA for the house medication a! A specific industry in all its aspects and is of interest only to an employed... Run an ad for a full year 's worth of advertising and Services is due thirty 30..., Publisher shall have no liability for its costs and attorneys ’ fees in collecting unpaid. College, wants to run an ad for Port a Stall, manufacturers of quality animal.... Inserts for magazines are non-cancelable less than 15 days prior to four-color closing date is date. The cover option automatically lapses percent ( 15 % ) may be allowed recognized. Borrower who has put up cash collateral to borrow a stock lender to a short rate invoiced.